Vision and principles

The vision#

Our vision of Ataccama is a crafted product that guides our users and has their complete trust.

The vision describes the future we’re trying to create. Our design principles help us remain aligned on how we’re fulfilling this vision.

Our principles#

These are the key qualities when we design flows, screens, and individual components. Using Ataccama products should feel like and come across as:

Guiding#

Actively support users along the way. Empower them to deal with their tasks efficiently.

• Enhance the user’s own understanding with our knowledge and experience. Provide meaningful insights and guidance to help them solve complex problems.
• Consider specific roles and responsibilities of the users and point them towards the best actions. Actively offer solutions so they don’t feel lost or forced to proceed at random.
• Make sure users always get the support they need.

We’re suggesting that the field_0 attribute is almost certainly First name. The AI term suggestion tells the user it’s of their interest to use this term tag.

We’re providing users with myriads of options. We present all of those options with the same visual weight, suggesting that ”everything is important.” This creates a cognitive overload and unnecessary obstacles in the user’s workflow.

Reliable#

Put users at ease and reduce potential stress. Build trust through clear, honest, and consistent communication.

• Use patterns consistently to make the final experience more predictable.
• Make sure that users cannot perform destructive actions by accident. Provide a way back if you can’t prevent unwanted actions.
• Allow users to easily discover all the options available to them.

We’re actively telling the user that the search results might not be accurate. With that, we’re providing them with an alternative path by offering to switch to the AQL search.

Unfortunately, we’re not helping the user to understand what exactly went wrong and why. It’s also unclear how to avoid this situation later on and recover from it.

Crafted#

Make sure the product looks great and feels complete.

• Show craftsmanship and attention to detail at every level.
• Make the design robust and flexible enough for predictable edge cases. Do not compromise on quality.
• Always aim for the highest standards of accessibility, and be inclusive.
• Keep the product appearance contemporary and up-to-date. Get inspired by trends when they bring extra value to the product.

We’re presenting visually polished and fine-tuned user interface. The spacing, use of color, as well as the thought-out layout make a good impression and help building trust.

This is clearly a visual bug – there’s a gap missing between the two secondary buttons. Not only this makes an impression of a broken and buggy product, it also makes interacting with the buttons more complicated.